Consider all the costs that go into setting up a show in a venue large enough to hold an audience. There’s the facility cost, then you need a sound system, a projector, internet access, the catering for coffee, soda, water, continental breakfast, lunch, and maybe even a dinner.
Is there a way to avoid this? Yes, and you can do it in a variety of ways.
Reduce the size of the live audience space required.
That’s a top level savings, and everything except the projector and sound system scale down with that decision.
This allows a “hybrid audience,” where some are there in person, and the rest attend from afar.
Conduct a completely virtual conference/event/presentation.
Many of the costs just disappear. You can now use the office conference room as your presentation location. No one to feed or caffeinate, and no used paper plates to contend with! No projector needed, as the slides/videos will now all be pushed through the video stream, without having to replicate them. The audio to send via the stream becomes a capability that is one of the primary functions the Internet Videologists will provide the equipment for as part of the contracted pricing.
If you have other presenters or customer testimonials, then you can skype them into the live stream when their time to talk comes up in the program.
Those ideas cut the costs of getting the presentation ready, now how about ways to offset the remaining costs?
Who do you know that would appreciate the opportunity to be presented to your viewers? Consider approaching them and look for ways they might compensate you to put their brand/message/service/product in the presentation!
Collaboration Partners. Like sponsors, but those you exchange business with in either joint ventures or on a commissions/finders fee arrangement.
In what ways can you share the sponsor or collaboration partner information?
A “lower third” with their name/website/contact info
Static graphics frame displaying them. Like selling space in a magazine of newspaper of old, consider rates for full page, ½ page and 1/3, ¼ formats
Insert their commercial video during breaks/beginnings/ending of the segments/show that they are supporting.
Top shelf pricing could be for them to appear live virtually (Skype them into the system) to deliver their own message.
Takeaway: You can reduce costs, while gaining revenue via advertising using live streaming.
