I feel the most effective way to serve the market is to conform to the streaming environment of the client. Having said that, this philosophy puts me in plenty of different situations, given the explosion of streaming platforms, mixing software and equipment, not to mention doing work on site, which is the many different physical environment/environmental conditions.
While it may sound "simple" to live stream and look professional, laying the foundation requires extensive technical knowledge, and the viewers these days are heavily leaning towards braodcasts that look like more than someone sitting in front of a web cam not miced up.
Here's a recent revelation of this set of circumstances relating to the title of this post:
YouTube Live is a powerful tool, and the biggest "billboard" around. As part of the totality of the Google based services/apps/software, it is an effective tool to use in the Google Hangout world. You can connect your YouTube channel/account to Hangouts, but.....now you want to go live over over on the big billboard. I ran into the practical presentation limitation this imposes, and it can be a real stumbling block if you desire to be one of those who runs schedule live streams.
YouTube has the Stream Now and Events function as your tool kit to live stream. The Stream Now function has a fixed stream key to load into your streaming software configuration. You merely set that in place and commence streaming! Sounds simple? Yes it is and can be effective...
Yes, there's the "but" about to drop: But if you want to embed the frame in your own website, or have some affiliate place it in advance, or if you want to share that code in advance of a live broadcast, you risk that becoming "broken" and then you have empty frames when you begin streaming, unless you leave it alone. No test streams, no, "gee I think I'll pop online and stream my current thoughts/news/views/silly cat live stream"
You have been warned. Once you hand out the code in advance, you better not touch your Stream Now function to stream anything at all.
Now the other limitation if you have your YT channel connected to Google Hangouts: If you use the Events function ot set future shows/broadcasts, which is an excellent tool to let viewers know "But WAIT! THERE'S MORE!," you will not be presented with an option ot upload a "custom thumbnail." What would be displayed in this configuration for all your scheduled events would be your YT channel profile logo. Will that work to present you in a professional light? Maybe...maybe not. If you're a serious user of the Google Hangout function. might be an acceptable condition. If not, that profile picture isn't anywhere near the "beautifulness" nor size you could fill the allowed 1280x720 frame with to market/advertise/promote your upcoming streams.
Another benefit of the Event streaming function is you have to connect to YouTube, start your stream and let YouTube check quality and then actually go live on your Live Streaming YouTube Channel. During this setup process you can actually preview your video output, without being live or having the issue presented with the Live Now function code breaking.
Summary: If you aren't needing a primary use of yout YouTube live streaming to work inside Goolge Hangouts, disconnect it, so you can fully employ the YouTube Live function to it's fullest and give yourself that professional look you need to wow your audience!
However, if you'll just be popping in on your YouTube channel and don't send out the link until you're actually live, then you can ignore basically everything I've had in the "what not to do" language above.
Big picture: A professional videologist has the understanding of many methods of streaming and therefore the ability to consult on which on is not only best, but how to configure it for a successful live streaming experience. Customer Focused Streaming is Wild, Wild West Type of Thing
I feel the most effective way to serve the market is to conform to the streaming environment of the client. Having said that, this philosophy puts me in plenty of different situations, given the explosion of streaming platforms, mixing software and equipment, not to mention doing work on site, which is the many different physical environment/environmental conditions.
While it may sound "simple" to live stream and look professional, laying the foundation requires extensive technical knowledge, and the viewers these days are heavily leaning towards braodcasts that look like more than someone sitting in front of a web cam not miced up.
Here's a recent revelation of this set of circumstances relating to the title of this post:
YouTube Live is a powerful tool, and the biggest "billboard" around. As part of the totality of the Google based services/apps/software, it is an effective tool to use in the Google Hangout world. You can connect your YouTube channel/account to Hangouts, but.....now you want to go live over over on the big billboard. I ran into the practical presentation limitation this imposes, and it can be a real stumbling block if you desire to be one of those who runs schedule live streams.
YouTube has the Stream Now and Events function as your tool kit to live stream. The Stream Now function has a fixed stream key to load into your streaming software configuration. You merely set that in place and commence streaming! Sounds simple? Yes it is and can be effective...
Yes, there's the "but" about to drop: But if you want to embed the frame in your own website, or have some affiliate place it in advance, or if you want to share that code in advance of a live broadcast, you risk that becoming "broken" and then you have empty frames when you begin streaming, unless you leave it alone. No test streams, no, "gee I think I'll pop online and stream my current thoughts/news/views/silly cat live stream"
You have been warned. Once you hand out the code in advance, you better not touch your Stream Now function to stream anything at all.
Now the other limitation if you have your YT channel connected to Google Hangouts: If you use the Events function ot set future shows/broadcasts, which is an excellent tool to let viewers know "But WAIT! THERE'S MORE!," you will not be presented with an option ot upload a "custom thumbnail." What would be displayed in this configuration for all your scheduled events would be your YT channel profile logo. Will that work to present you in a professional light? Maybe...maybe not. If you're a serious user of the Google Hangout function. might be an acceptable condition. If not, that profile picture isn't anywhere near the "beautifulness" nor size you could fill the allowed 1280x720 frame with to market/advertise/promote your upcoming streams.
Another benefit of the Event streaming function is you have to connect to YouTube, start your stream and let YouTube check quality and then actually go live on your Live Streaming YouTube Channel. During this setup process you can actually preview your video output, without being live or having the issue presented with the Live Now function code breaking.
Summary: If you aren't needing a primary use of yout YouTube live streaming to work inside Goolge Hangouts, disconnect it, so you can fully employ the YouTube Live function to it's fullest and give yourself that professional look you need to wow your audience!
However, if you'll just be popping in on your YouTube channel and don't send out the link until you're actually live, then you can ignore basically everything I've had in the "what not to do" language above.
Big picture: A professional videologist has the understanding of many methods of streaming and therefore the ability to consult on which on is not only best, but how to configure it for a successful live streaming experience.