I am often asked this question when I meet with a client. My answer is “how big is your mailing list?” The answer to that question will tell how you can get you hits, or traffic to your live streaming show/event.
The service an Internet Videologist provides leverages off your list of clients/contacts/prospects/family members, depending on the purpose of the event. The person operating the connection to the live stream doesn’t know who you’re trying to get to, they are proficient in getting your content to them in a technical manner.
It comes down to you using the same methods you have used to gather your audience, whether it be for your blog posts, your YouTube channel, webinars, or the stand up in a big room speaking events. So besides “how big is your mailing list?” or how many followers/friends/connections do you have in various social media platforms is how did you build that viewership? To get people to your live streamed event, you will follow the same successful process you’ve used before, but this time, you’ll invite them to a web address (where that is is another topic by itself) to view you presenting.
At the end of it all, the person live streaming you isn’t connected with those who are interested in your content directly (once they know what you are doing, they certainly may be able to spread the word to their contacts, but that’s a secondary opportunity), so that part is up to you.
In a recent discussion with a group asking about live streaming a conference, I helped them understand by saying something like this: “I’m like the caterer for the event. If you ask me to make and deliver 600 meals, but you only get 200 people to attend, I still provided the service as contracted, but your marketing failed to bring them to the table.” That made sense and then shifted the discussion from how I was going to get them traffic to them understanding that they held to list of potential viewers.
Takeaway: The Internet Videologist brings the technical delivery system to you, but you bring the audience.
